Why You Should Be Using Video To Sell
In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. In May 2015, Cisco reported in its VNI Global IP Traffic Forecast that 80% of all Internet traffic will be streaming video content by 2019.
Other significant video marketing statistics worth noting are:
• 81% of people feature their video on their brand website
• 52% of marketers believe video marketing is effective for brand awareness
• 67% of marketers found video marketing somewhat successful
Numbers like these suggest that video marketing is something marketers shouldn’t ignore, especially those who are responsible for the marketing function at small businesses.
Sun Feb 14 14:27:01 +0000 2016
We’re in the age of #video marketing. What are you doing about it? https://t.co/9pf8D8IFFu https://t.co/onD8JYBQ8w
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More and more smart online affiliate marketers are using video to drive traffic, build subscriber lists, increase social media reach and otherwise engage target audiences with their marketing messages.
Yes, video is powerful and more importantly an effective way to sell stuff.
One to the easiest ways to profit online is by making video product reviews. It is a quick and easy way to introduce consumers to products or services that potentially are solutions to their problems.
9 Video Marketing Do’s To Consider:
- Use online video platforms:
One mistake some people starting in the business make is to place a video in one simple location, such as on your business website.
You should upload your video to sharing sites such as YouTube and Vimeo to gain maximum exposure.
Find a platform offering analytical reports in order to measure the efficiency of your campaigns and help you understand your audience demographics.
2. Use social media
You can link your videos from your online video platform to popular social media sites, such as Twitter, Google+, Facebook, LinkedIn, and others.
This is a great way to increase the exposure of your publishing and helps to engage with your audience, because it allows your fans to share it within their networks.
3. Create an interesting script
People care more about their own problems and what you can do to solve them than about your company’s history. Your content is to give your audience something useful to take away.
While creating your video, consider your target audience and include the most important points that would be of interest to them.
What product or service are you providing? How can this product or service help your audience? These are questions you definitely need to answer in your script.
A boring script will most likely make your audience lose interest.
4. Have a call to action
One common mistake is to leave out a call to action after you have gotten your audience’s attention. Always let them know what step they should take after watching the video.
As you create your video content, make sure it includes a clear call to action. For example, close your blog posts with a question that can bring to mind a comment or question.
In case you get positive feedback about any particular aspect of the content, you can use it again in the future.
Remind your customers to sign up for your emails in order to send them all updates, news about your service, and free content.
5. Be transparent and authentic
Always be transparent and as authentic as you can when communicating your message on a video.
Express your message with honesty and passion through the video. You can pick topics that had done well in the past in a different format, or topics that other people are not currently speaking about, just remember to keep it authentic.
6. Create video tutorials
Video tutorials are a great way to create content that is certainly going to be searched for.
People love the visuals that a step-by-step video can offer. If you have a computer and a webcam, then you are all set to create video tutorials that include your screen.
There are several instruments available whether online or offline. As online tools, you have Flixpress, PowToon, and GoAnimate, and for offline, there are Camtasia, Explaindio, and VideoMakerFX.
7. Use video to respond to your customers
If one or more customers create a video, whether to highlight your product or to criticize it, it is the perfect opportunity to engage in the conversation.
It is a way to attract more traffic and create more conversations about the same topic, which is your video content.
In this case, you need to move quickly and be creative in how you provide your response.
8. Demonstrate how to use your product
If you are launching software products, you can use screencasts to show people how to use your product by focusing on the interface. People love step-by-step teaching and this is your opportunity to reach them. Professional marketing videos sell your vision, and screencasts make your customers feel you are there with them for every step.
9. Invest in SEO
If you do it correctly, your video can send your content to the top of search engines.
In order to achieve success in this niche, you need to do more than just embed a YouTube video on the homepage of your website. You must pay close attention to the title, tags, description, and other features of your video, and invest in a good video hosting service.
Whether you are new to video marketing or simply looking to refresh your strategy, a video marketing firm can get you on the right path.
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Even with the overwhelming amount of positive feedback regarding video marketing, many marketers are still reluctant to get started.
Some reasons include: they don’t want to appear in a video, it’s too technically challenging, videos are expensive to produce, etc. The truth is, none of these excuses are really true.
Recommended for You: Newbies Guide to Video Marketing
Video marketing is often seen as an expensive, luxury form of marketing, reserved only for big brands with equally big marketing budgets.
When it comes to getting (and keeping) consumer attention, there’s little doubt video does the job. Video marketing is bigger than ever, with online video accounting for a staggering 50% of mobile web traffic. We just can’t get enough of those cat videos it seems.
Remember that on a mobile, video takes up the whole screen, so you can almost guarantee you have their full attention. With large amounts of text your customers can quickly lose focus, a video helps to get the same message across in a lot less time. A video can be a great tool for making a memorable impression.
Using videos is a proven way of increasing trust in your brand. In many cases a video is a far greater way to showcase the benefits of your product than plain text alone, a video makes a welcome change for most. According to Forbes, 59% of executives would rather watch video than read text.
Overall a video helps you build a relationship with your audience. When it comes to creating content online, it’s often better to think about how you can maintain relationships, not just try to sell to people.
Video Marketing doesn’t have to be expensive, or complicated
There is often an assumption that video marketing is too expensive or time consuming. In reality a smartphone or budget camcorder can look just as good. You can get hold of some cheap lighting and hire a video editor to add a professional touch to your video, all for a small cost.
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